filter by: all, communication, editorial, graphic, interface, service design,
East is East
who personal
what editorial
when 2023
Design for a stageplay set in 1970s Salford. I was interested in experimenting with the different text elements that form the stageplay script; dialogue text, action text, and character name cues. The play deals with the culture clash between a Pakistani man and his biracial family’s English values; thus green is used to represent this subcontinental identity while bold modern fonts act as a West contrast.
Innovation Playbook
who United Bank Ltd.
what editorial, research, service design
when 2022
UBL’s Innovation Department was set up in collaboration with IBM in 2017. Responsible for design and technology development in one of Pakistan’s largest banks, the department needed a standardised document containing all it’s SOPs. This “Playbook” is a result of these efforts.
The Reset Chiro
who Reset Chiropractic
what communication, graphic, interface
when 2022–24
As a new form of healthcare to Pakistan, Reset Chiropractic envisions a more sustainable model of wellness built around a holistic approach. Their website was designed to be mobile-first, built on SquareSpace for easy updating by the client. Stationary materials such as letterheads, business cards, patient folders and flyers were also designed with a focus on consistency, information, and education.
Splash
who IAL Saatchi
what graphic
when 2021
Water splashes and airborne fruits were explored as a design direction for a client campaign. The concept was created in photoshop, and is based around the idea of a refreshing summertime drink.
OsmanLondon.com
who Osman London (fashion label)
what communication, interface
when 2021
A Shopify template was adapted to personalise the online experience of this new and emerging fashion brand, with custom finishes and the application of their brand guidelines Additionally, the design and layouts for their press releases, lookbooks and line sheets were also undertaken to provide a comprehensive graphic design service.
OsmanStudio.com
who Osman Yousefzada (artist)
what interface
when 2021
Osman Yousefzada’s personal website was designed as an archive of his complete artistic works. The aesthetic was adapted from the designer’s eponymous fashion label, and the website built to focus on images and text based works. The site was handed off to the client to maintain, and for him to build upon with his growing collection of work.
Personal Branding
who personal
what communication, interface
when 2020
A logo, letterhead and website were all created for personal use as a freelance designer. The logo plays on the relationship between my nickname and the first three letters of my last name. In layouts items are framed in boxes to show structure, while other elements remain “outside the box.” A sans-serif fonts is used for a clean aesthetic, with titles in a lowercase serif to add a classic touch. Elements are combined to create a design that is simple, modern and elegant – a professional identity that stands in harmony with my personal one.
what communication, interface
when 2020
A logo, letterhead and website were all created for personal use as a freelance designer. The logo plays on the relationship between my nickname and the first three letters of my last name. In layouts items are framed in boxes to show structure, while other elements remain “outside the box.” A sans-serif fonts is used for a clean aesthetic, with titles in a lowercase serif to add a classic touch. Elements are combined to create a design that is simple, modern and elegant – a professional identity that stands in harmony with my personal one.
WithInSanity
who educational
what editorial
when 2020
A photographic catalogue. A collection of artworks and photographs by multiple authors. While at first glace the photos seem to be unconnected, the layout and sequencing attempts to create an emotional narrative within the mind of the reader as they flip through the pages.
Kochwerk.co.uk
who Kochwerk Ltd.
what interface, communication
when 2019
This project was completed for a kitchen and wardrobe design company based in London, and involved the inventory and redesign of their company website. While the old website was minimalist and aesthetically pleasing, the navigation was unintuitive and excluded certain essential elements. The new design aimed to address these problems while updating the style to appeal to the target client.