Hi, my name is Zainab


As a designer I’m interested in exploring how we retain our humanity in an increasingly technological world. While I enjoy the aesthetics of design, my primary motivator is to use design as a tool to improve quality of life. As I often work tech adjacent, I’m particularly interested in curating digital experiences, and am exploring options to expand my skillset into software engineering.

Having lived and travelled across UK, Europe and the subcontinent, I have a broad and international perspective. At school I studied under the International Baccalaureate Diploma program; a system which encourages academic excellence, a variety of interests, and a strong social conscience. I initially studied architecture but changed to studying design in 2016, specialising in interaction design and the practical application of transmedia narratives. Following this I moved to Pakistan to reconnect with my cultural roots. During this time I worked for United Bank Ltd.’s Innovation Lab; a frontrunner of experience design in Pakistan’s nascent fintech industry.

On a personal level I’m interested in sociology, philosophy, and literature. I spend my spare time solving puzzles, writing, and consuming many things scifi/fantasy. I’m a meticulously organised abstract thinker, who is skilled at finding patterns between disparate contexts; a key part of how I develop my work as a designer. As a knowledege-worker I operate best within a dedicated silo. As a project manager I’m a strong team player who finds that ideas flow better with more brains for them to flow between.

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Read, every day,
something no one else is reading.
Think, every day,
something no one else is thinking.
Do, every day,
something no one else
would be silly enough to do.

It is bad for the mind
to always be part of unanimity.


– Christopher Morley

Copyright © Zainab Laila Saigol